Monster Career Ad Network Enhanced to Offer Greater Ease of Use; Expands to Canadian Market : One year after launching, Career Ad Network shows comp
CHICAGO & MAYNARD, Mass. (Business Wire EON) June 23, 2008 -- "Career Ad Network allows employers to cast a wider net by offering the advantage of reaching consumers across the web, automatically transforming Monster job ads into banner ads and intelligently targeting them to relevant candidates," said Darko Dejanovic, Global CIO and Head of Product for Monster. "It's now even easier to harness the power of this tool as employers can simply opt-in with just a click of a button."
Employers across a wide variety of industries, including IT, retail, finance and food services have seen compelling results utilizing CAN. On average when compared to basic job postings, companies using CAN for 30 days have seen:*
50 percent more job views; 100 percent more applicants; and 100 percent more job response clicks. * Monster Internal Data 2008
Launched by Monster in the spring of 2007, CAN is capable of dynamic targeting, driven by a sophisticated set of algorithms that factor in job title, occupational category and location, among other key matching factors. Employers can track value with the ability to monitor the number of job views and job response.
"The power of CAN is not only realized in attracting passive candidates, but in employer branding as well," added Dejanovic. "By turning job ads into relevant, targeted banner ads placed throughout the web, employers further extend their brand positioning with consumers."
Presence at SHRM 2008
Monster will be available to discuss and offer preview demonstrations of CAN, as well as numerous other Monster products and solutions, at Booth #841 during show floor hours:
Sunday, June 22: 4:00 p.m. ? 7:00 p.m. Monday, June 23: 9:30 a.m. ? 4:00 p.m. Tuesday, June 24: 9:30 a.m. ? 2:00 p.m. About Monster Worldwide
Monster Worldwide, Inc. (NASDAQ: MNST), parent company of Monster®, the premier global online employment solution for more than a decade, inspires people to improve their lives. With a local presence in key markets in North America, Europe, and Asia, Monster works for everyone by connecting employers with quality job seekers at all levels and by providing personalized career advice to consumers globally. Through online media sites and services, Monster delivers vast, highly targeted audiences to advertisers. Monster Worldwide is a member of the S&P 500 Index and the NASDAQ 100. To learn more about Monster's industry-leading products and services, visit www.monster.com.
Special Note: Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995: Except for historical information contained herein, the statements made in this release constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements involve certain risks and uncertainties, including statements regarding Monster Worldwide, Inc.'s strategic direction, prospects and future results. Certain factors, including factors outside of Monster Worldwide's control, may cause actual results to differ materially from those contained in the forward-looking statements, including economic and other conditions in the markets in which Monster Worldwide operates, risks associated with acquisitions, competition, seasonality and the other risks discussed in Monster Worldwide's Form 10-K and other filings made with the Securities and Exchange Commission, which discussions are incorporated in this release by reference.
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